The Fjaell hike begins

Established in Sweden, Fjaell offers high qualitative rolling papers and smoking accessories powered by all the resources that our Scandinavian nature has to offer, in combination with simplistic and elegant design.

Our mission is to bring a fully natural Scandinavian product to the market and nudge the general publics perspective of consumers. Therefore, the Fjaell brand comes with the overarching feeling of activity, calmness and freshness. This is how we fully capture the vibes of the Nordic landscape.

We are everyday people, and this is our way of communicating that.

"Why don't we just make our own?"

That was a question we had been asking ourselves for a very long time, since there wasn't that many alternatives on the Swedish market. The alternatives didn't fully live up to the standards we expected. So, as time went by we started to take the question "why don't we just make our own?" more seriously. We found a solution to produce high qualitative organic rolling papers that were fully biodegradable. After quickly designing the booklet we took brought home some samples for product testing. Since then, we have been developing our rolling papers through all kinds of feedback, to always make sure that You will have the best possible smoking experience.

We are only taking our first steps, and we are very grateful for the love and support of this great community. We have a huge vision, and we hope we can show you some amazing things the upcoming years. Together we can actually create a future that we would love to see.

The campfire

The vibe that symbolises us

Warm. Peaceful. Grounded. Connecting. Uniting. Calming. Enlightening. Strong.

In short - Our campfire symbolises togetherness, which you can see runs in the Fjaell DNA. You will experience it in everything connected to Fjaell - from a small part of our logo, to our product development.